The Sticker Economy: An Introduction to Stickernomics

The video discusses Line's trading debut and the popularity of digital stickers, which have become a significant revenue source, especially in Asia and the US. It highlights the competition from companies like Apple, Facebook, and Snapchat, which are yet to monetize stickers. Despite concerns about the US market being late to the trend, Line aims to expand globally to sustain the sticker economy.

What is the main reason investors are interested in Line's digital stickers?

• They are only popular in Japan.

• They generate significant revenue.

• They are free to use.

• They are a new technology.

Which US companies are mentioned as trying to catch up with the sticker trend?

• Google, Amazon, and Microsoft

• Netflix, Hulu, and Disney+

• Apple, Facebook, and Snapchat

• Twitter, LinkedIn, and Pinterest

What is the expected revenue for the Kim Kardashian sticker app, Kimoji, this year?

• $1 million

• $2.8 million

• $5 million

• $10 million

When did Line experience a peak in sticker usage?

• Fourth quarter of 2017

• First quarter of 2014

• Second quarter of 2015

• Third quarter of 2016

What is Line's strategy to maintain the sticker economy?

• Reducing sticker prices

• Introducing new sticker designs

• Expanding into new markets

• Collaborating with other messaging apps