Urban Renaissance: Bike Factory Reinvigorates Detroit

The video discusses a Canadian entrepreneur's journey to revive bicycle manufacturing in the US through his company, Detroit Bikes. The company manufactures bikes in Detroit and has secured a contract with Motivate for the City bike program. The entrepreneur used cold calling and strategic efforts to fill his factory and expand his business, highlighting the challenges and opportunities in US-based manufacturing.

What was the Canadian businessman's dream related to bicycle manufacturing?

• To design bicycles for children

• To open a bicycle museum

• To bring bicycle manufacturing back to the US

• To create the world's fastest bicycle

What is unique about the bicycles sold under the Detroit Bikes brand?

• They are exclusively sold online

• They are the lightest bicycles in the market

• They are manufactured in Detroit by local workers

• They are made entirely from recycled materials

How many retailers across the country sell Detroit Bikes?

• 100

• 300

• 200

• 400

What strategy did the entrepreneur use to secure the Motivate contract?

• He offered a large discount

• He used a cold-calling approach

• He launched a social media campaign

• He partnered with a celebrity

Why was the entrepreneur's factory in Detroit appealing to Motivate?

• It was the only factory with a green certification

• It was the largest factory in the US

• It was located near the Motivate headquarters

• It was one of the few places capable of manufacturing in the US