Yahoo to Sell Web Business to Verizon for $4.8 Billion

Yahoo to Sell Web Business to Verizon for $4.8 Billion

Assessment

Interactive Video

Business, Religious Studies, Other, Social Studies, Architecture

University

Hard

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The transcript discusses Verizon's acquisition of Yahoo, highlighting the bidding process and strategic reasons behind the deal. Verizon increased its bid to secure Yahoo, aiming to integrate it with AOL to enhance its ad tech platform and mobile video product. Leadership roles, particularly Tim Armstrong's involvement, are explored, along with the dynamics between Armstrong and Marissa Mayer.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason Verizon increased its bid for Yahoo?

To integrate Yahoo with AOL immediately

To meet Yahoo's pressure and secure the deal

To acquire Yahoo's nonessential intellectual property

To outbid other competitors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Verizon find Yahoo's user base appealing?

Yahoo's mobile video product was more advanced

Yahoo's intellectual property was crucial

Yahoo had almost double the monthly active users compared to AOL

Yahoo had a stronger ad tech platform

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in Verizon's decision to acquire Yahoo?

Yahoo's superior mobile video technology

Yahoo's existing partnerships with other tech companies

The potential to integrate Yahoo's user base with AOL's ad tech

Yahoo's leadership team

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was expected to lead the combined AOL and Yahoo business?

Molly Walton

Tim Armstrong

Marissa Mayer

Jonathan

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant aspect of Tim Armstrong's plan for AOL and Yahoo?

To maintain them as separate entities

To sell AOL's ad tech platform

To merge them and explore future acquisitions

To focus solely on Yahoo's assets