Why Is Apple Buying AI Startup Turi for $200 Million?

Why Is Apple Buying AI Startup Turi for $200 Million?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Apple is heavily investing in AI and machine learning, focusing on integrating Turi's technology across its product line. This marks a significant step forward, contrasting with past acquisitions like Siri and Authentic. Despite challenges from its privacy culture, Apple aims to become more open and collaborative with the AI community, addressing criticisms of lagging behind competitors like Amazon.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes Apple's acquisition of Turi from its past acquisitions?

Turi focuses on a single product.

Turi has a broad range of services and algorithms.

Turi is a hardware company.

Turi was acquired for less than $100 million.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might Turi's technology improve Apple's products?

By increasing screen resolution.

By improving recommendation systems.

By reducing production costs.

By enhancing battery life.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a major challenge for Apple in advancing its AI capabilities?

Insufficient hardware.

Lack of funding.

Limited market reach.

Privacy culture.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant change in Apple's approach to AI development?

Reducing investment in AI.

Increasing secrecy.

Focusing solely on hardware.

Becoming more open to community integration.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Turi's integration considered a big step for Apple?

It was the cheapest acquisition.

It reduces Apple's product line.

It marks a shift in Apple's privacy approach.

It focuses on hardware improvements.