Bob Iger: MLB Deal Is Vital to the Future of Disney

The transcript discusses the strategic importance of both content and distribution in the modern media landscape. It highlights Disney's investment in Bam Tech as a move towards enhancing distribution through technology. The conversation covers the potential for Disney to leverage this technology for its content, including ESPN, Disney, Marvel, and Star Wars. The focus is on using technology to improve content delivery and consumer experience, with ESPN being the first to benefit from this strategy.

What is the primary reason behind Disney's investment in Bam Tech?

• To compete with HBO

• To acquire more sports rights

• To enhance content creation

• To improve distribution through technology

How does Disney plan to use Bam Tech's platform initially?

• For Marvel content distribution

• For a new Disney theme park app

• For a Star Wars video game

• For an ESPN branded direct-to-consumer service

Which other brands does Disney consider for future direct-to-consumer services?

• Marvel and Star Wars

• Pixar and National Geographic

• Hulu and FX

• ABC and Fox

What is the first type of content Disney plans to launch on the new platform?

• Sports

• Music

• Movies

• Documentaries

Which major client of Bam Tech is mentioned as using its technology?

• Amazon Prime

• HBO

• Netflix

• Apple TV