Bob Iger: MLB Deal Is Vital to the Future of Disney

Bob Iger: MLB Deal Is Vital to the Future of Disney

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the strategic importance of both content and distribution in the modern media landscape. It highlights Disney's investment in Bam Tech as a move towards enhancing distribution through technology. The conversation covers the potential for Disney to leverage this technology for its content, including ESPN, Disney, Marvel, and Star Wars. The focus is on using technology to improve content delivery and consumer experience, with ESPN being the first to benefit from this strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected first product to be launched using the new platform?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Bam Tech in the context of the discussion?

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