What Does the Future Hold for Twitter?

What Does the Future Hold for Twitter?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Twitter's ongoing challenges in converting its unique product into a widely successful company. It highlights the difficulty in expanding beyond its core user base and questions whether Twitter can achieve broader user growth. The discussion also touches on the potential for change under new leadership or ownership, and the inherent challenges in making Twitter more appealing to a larger audience. The conversation concludes with open questions about Twitter's future and its ability to evolve.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Twitter faces in becoming a more successful company?

Over-reliance on advertisements

Difficulty in transforming user delight into business success

Excessive competition from LinkedIn

Lack of a clear product vision

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant hurdle for new Twitter users?

Accessing Twitter's premium features

Finding the right hashtags to use

Building a meaningful network of people to follow

Understanding the platform's privacy settings

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential solution to Twitter's user growth problem discussed in the transcript?

Introducing a new subscription model

A new owner or buyer re-accelerating user growth

Expanding into new markets

Focusing solely on influencer engagement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What existential question does Twitter face regarding its user base?

Whether to pivot to a different business model

How to monetize its existing user base effectively

If it can compete with Facebook in terms of user numbers

Whether it can appeal to a broader audience beyond early adopters

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's appeal compare to Snapchat according to the transcript?

Twitter has a larger user base

Snapchat appeals to a different part of Maslow's hierarchy of needs

Snapchat is more focused on professional networking

Twitter is more fun and easy to use