New Day newspaper to close after just nine weeks in print

The New Day, a British national newspaper, launched with optimism but closed after nine weeks due to market misjudgments and the outdated nature of print news. Despite targeting readers disenchanted with traditional newspapers, it failed to attract enough daily buyers. The shift towards digital media, with younger audiences preferring online news, further challenged its viability. The New Day's ethos of living life well was bold but ultimately unsustainable in a declining print market.

What was the fundamental issue with 'The New Day' newspaper?

• It was launched at the wrong time of year.

• It was too expensive.

• Its content was outdated by the time it reached readers.

• It was only available online.

What was the target audience for 'The New Day'?

• Young children.

• People who had stopped reading traditional newspapers.

• People who loved traditional newspapers.

• Business professionals.

What was Alison Phillips' perspective on the newspaper industry?

• She thought newspapers should only focus on digital content.

• She believed newspapers should remain unchanged.

• She believed there was no future for newspapers.

• She was optimistic about creating a newspaper that met modern needs.

How many copies did 'The New Day' hope to sell daily?

• 500,000

• 50,000

• 100,000

• 200,000

What trend is affecting the newspaper ad market?

• Increasing print sales.

• A shift towards digital growth.

• A rise in newspaper prices.

• More young people buying newspapers.