The Emir of Qatar meets UK Prime Minister Theresa May at Downing Street.

The Emir of Qatar meets UK Prime Minister Theresa May at Downing Street.

Assessment

Interactive Video

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Social Studies

University

Hard

The transcript discusses the BBC's approach to licensing programs, highlighting the challenges in generating revenue due to restrictions on advertising and subscriptions. It explains that while the BBC can fully exploit rights for programs it produces, like 'Strictly Come Dancing', it faces limitations with programs created by independent producers. These producers own the rights, leading to complex negotiations over licensing terms. The transcript concludes with a discussion on the difficulties in reaching agreements at the end of license periods.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why doesn't the BBC take up a license option for successful programs?

They don't have the rights to do so.

They are not interested in international sales.

They lack the financial resources.

They prefer to focus on new content.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one financial limitation of the BBC?

They have a limited audience.

They rely solely on donations.

They have too many programs.

They cannot sell advertisements.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the BBC generate secondary revenue?

By increasing license fees.

Through international sales.

By selling advertisements.

Through local sales.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who owns the rights to programs invented by independent production companies?

The BBC

The production company

The viewers

The government

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What happens when the BBC and production companies cannot agree on a license period?

The BBC automatically extends the license.

The program is sold to another network.

The program is canceled.

They enter into negotiations.