VOICED: Bras go back to the future at Paris lingerie fair

The video discusses the resurgence of 1950s-inspired lingerie trends in Paris, highlighting the shift from synthetic fabrics to silks and lace. It explores the integration of modern technology in lingerie design, focusing on comfort and innovation. The video also examines market trends, noting the growing influence of older women in the lingerie market and the industry's resilience despite economic pressures.

What fashion trend is making a comeback in the lingerie industry?

• Minimalist designs

• Synthetic fabrics

• High waists and corsets

• G strings

Which materials are replacing synthetic fabrics in modern lingerie?

• Denim and leather

• Silk and lace

• Wool and cashmere

• Cotton and polyester

What innovative feature is incorporated into the waistline of modern lingerie?

• Built-in heating pads

• Caffeine and vitamin A elements

• Adjustable straps

• LED lights

How much do French women spend on average annually on new lingerie?

• €50

• €300

• €100

• €200

Which demographic is currently driving the lingerie market?

• Men

• Older women

• Young adults

• Teenagers