VOICED: El vino italiano a la conquista de Asia

VOICED: El vino italiano a la conquista de Asia

Assessment

Interactive Video

Business, Social Studies, Other

9th - 10th Grade

Hard

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Quizizz Content

FREE Resource

The video discusses the growing popularity of Italian wines in Asia, particularly in South Korea, where they hold a significant market share. Despite the strong presence in traditional markets like North America and Europe, Asia is emerging as a new opportunity for wine exporters. The video highlights the shift in Chinese consumer preferences towards wine due to health awareness and rising living standards. However, Italian wine producers face challenges in Asia, needing to increase brand awareness to compete with established French wines.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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