VOICED: Forget the supermarket, South African foodies go artisanal

The video discusses the rise of local markets in South Africa, co-founded by Cameron Monroe, which promote handmade goods over mass-produced items. These markets not only support local producers but also rejuvenate underdeveloped areas and attract diverse shoppers. Despite the dominance of fast food and malls, these markets play a crucial role in the food industry, offering small producers a platform to engage directly with customers. The food is expensive, but the demand for organic, ethically sourced products is growing.

What is one of the main goals of the local markets mentioned in the video?

• To increase the sales of imported products

• To reduce the number of local producers

• To educate people about supporting local producers

• To promote mass-produced goods

How do the local markets contribute to the community according to the video?

• By regenerating underdeveloped parts of the city

• By promoting international brands

• By reducing the number of visitors to the city

• By increasing the cost of living

What attracts well-off shoppers to these markets?

• The availability of international products

• The trendy atmosphere and unique fashion

• The lack of variety in products

• The low prices of goods

What role do these markets play in South Africa's food and drinks industry?

• They are the largest contributors

• They have no significant impact

• They play an increasingly important role

• They only affect the fast-food sector

Why are these markets important for small producers?

• They offer a platform to interact with customers directly

• They reduce the quality of products

• They eliminate the need for any marketing

• They guarantee high profits