VOICED : Traditional Vienna goes brand crazy

Vienna is becoming a hub for luxury shopping, attracting international tourists and brands. The city, known for its traditional charm, is now embracing a more cosmopolitan image with new five-star hotels and high-end boutiques. Both tourists and locals are drawn to the mix of local and international brands, contributing to Vienna's upscale transformation. The tourism sector anticipates further growth in luxury offerings, solidifying Vienna's status as a global shopping destination.

What is attracting Russian, Arab, and Asian tourists to Vienna?

• Local cuisine

• Cultural festivals

• Historical landmarks

• Luxury shopping and hotels

Which luxury brands have recently opened stores in Vienna?

• Louis Vuitton and Prada

• Gucci and Chanel

• Versace and Dior

• Hermès and Burberry

What do surveys reveal about shoppers' preferences in Vienna?

• They prefer online shopping

• They prefer only local brands

• They want a mix of local and international brands

• They are not interested in luxury brands

How do locals feel about the new shopping options in Vienna?

• They are delighted

• They are opposed to it

• They are indifferent

• They prefer traditional markets

What is the future expectation for Vienna's tourism sector?

• More luxury brands and hotels

• A decline in international visitors

• A focus on local crafts

• A shift to budget tourism