VOICED : Nigerian cafe hopes to become Starbucks of Africa

The video discusses the journey of Café Neo, a brand aiming to retain more African coffee on the continent. Founded by Ngozi Dozie, Café Neo seeks to change the coffee culture in Africa by encouraging locals to consume homegrown coffee instead of exporting it. With outlets in Lagos and Kigali, the brand faces challenges in making coffee a daily habit in Nigeria, where most customers are returnees or foreigners. Café Neo aspires to rival global giants like Starbucks by fostering a taste for African coffee.

What is the primary goal of Café Neo as mentioned in the first section?

• To export more coffee to Europe

• To keep more coffee within Africa

• To compete with local tea brands

• To open more outlets in Asia

What does the word 'Neo' signify in the context of Café Neo?

• A new approach to coffee

• A type of coffee bean

• A traditional African drink

• A famous coffee shop in Europe

What is one of the challenges Café Neo faces in Nigeria?

• Opening outlets in rural areas

• Competing with local tea brands

• Integrating coffee into daily routines

• Finding quality coffee beans

Who are the primary customers of Café Neo according to the second section?

• Nigerian returnees and foreigners

• Local Nigerian farmers

• African students

• European tourists

What is Café Neo's ultimate ambition as mentioned in the third section?

• To focus solely on local markets

• To become a global player like Starbucks

• To open more outlets in Asia

• To diversify into tea production