CLEAN : Soweto Gold aims to convert black S Africans to craft beer

The video discusses the strategic decision to establish a microbrewery in Soweto, highlighting the growth of the microbrewing industry in South Africa, particularly in townships. It emphasizes the variety of craft beers available and the company's focus on niche markets with higher pricing, distinguishing itself from mainstream beer producers.

Why was Soweto chosen as the location for the microbrewery?

• It was the most cost-effective option.

• It was the only available location.

• The microbrewing industry was already saturated in other areas.

• The consumer base for craft beer was primarily in townships.

What is a notable trend in the South African microbrewing industry?

• It is declining in popularity.

• It is now on par with global trends.

• It is dominated by a single large company.

• It focuses only on traditional beer styles.

Which of the following best describes the variety of beers available in the microbrewing industry?

• Limited to a few traditional styles.

• Primarily imported brands.

• Includes a wide range of new labels and flavors.

• Focused only on light ales.

What is the primary business strategy of the microbrewery?

• Expanding rapidly across the country.

• Competing directly with mainstream beer producers.

• Offering the lowest prices in the market.

• Targeting a niche and high-income market.

How does the microbrewery differentiate itself from mainstream beer producers?

• By producing only non-alcoholic beverages.

• By focusing on high-volume sales.

• By offering a unique craft beer experience.

• By using traditional brewing methods exclusively.