Ethiopia's blooming flower business

The video discusses the growth of the floriculture industry in Ethiopia, highlighting the investment by Dutch growers due to Ethiopia's peaceful environment, government incentives, and ideal climate. Despite challenges like training local workers, the industry shows promising potential, with significant economic impact and future growth predicted.

What motivated Dutch flower grower FedEx Teaks to invest in Ethiopia's floriculture market?

• High labor costs

• Peaceful environment and financial incentives

• Proximity to European markets

• Lack of competition

Why is Ethiopia considered to have an ideal climate for floriculture?

• The climate supports high-quality flower growth

• The climate is unpredictable

• It is similar to the climate in the Netherlands

• It has a long rainy season

What is one of the main challenges faced by the floriculture industry in Ethiopia?

• Lack of local expertise in floriculture

• High export taxes

• Limited access to water resources

• Unfavorable climate conditions

How does the revenue from Ethiopia's flower exports compare to its coffee exports?

• Flower exports generate less revenue than coffee

• Flower exports are not a significant source of revenue

• Flower exports generate about the same revenue as coffee

• Flower exports generate more revenue than coffee

What do experts predict about the future of Ethiopia's flower industry?

• It will face significant decline

• It will remain stagnant

• It will be overtaken by other industries

• It has a promising potential for growth