Tapp's Klein on Consolidation In Media, AT&T Deal

The transcript discusses AT&T's acquisition of CNN, comparing it to past media mergers like Comcast's acquisition of NBC. It highlights the regulatory challenges such deals face and the potential impact on the companies involved. The discussion also covers the inefficiencies in traditional cable models and how the Internet is disrupting these inefficiencies. The evolving media landscape, characterized by increased consumer control and the shift towards subscription models, is also explored.

What is a potential challenge for AT&T in acquiring CNN?

• Increasing CNN's advertising revenue

• Reducing CNN's operational costs

• Expanding CNN's global reach

• Maintaining CNN's journalistic independence

How does AT&T's lack of journalistic heritage potentially benefit its acquisition of CNN?

• It reduces regulatory scrutiny

• It simplifies vertical integration

• It allows for more creative freedom

• It increases advertising opportunities

What inefficiency in the cable industry is being disrupted by the internet?

• High production costs

• Limited advertising options

• Bundled channel packages

• Slow content delivery

Why are companies like AT&T and Time Warner adapting their strategies?

• To address the decline in pay TV

• To reduce operational costs

• To expand into new markets

• To increase their market share

What is a significant trend in the television industry?

• Declining pay TV industry

• Growing number of TV channels

• Increasing cable subscriptions

• Rising advertising costs

How are digital platforms like Facebook and Snapchat impacting the media landscape?

• By increasing content costs

• By reducing content quality

• By limiting content accessibility

• By becoming major content distributors

What must content creators focus on in the new media environment?

• Expanding global reach

• Reducing production costs

• Increasing advertising revenue

• Developing must-have content