Twitter's 'Firehose' Plan to Be Profitable in 2017

Twitter's 'Firehose' Plan to Be Profitable in 2017

Assessment

Interactive Video

Business, Performing Arts, Social Studies

University

Hard

Created by

Quizizz Content

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The transcript discusses Twitter's financial strategies, including workforce cuts and revenue growth through its data feed, known as the 'firehose.' This data feed is a significant revenue stream, providing marketers and other entities with access to extensive user data. However, the use of this data by law enforcement and governments raises ethical concerns, creating tension between Twitter's business goals and its commitment to freedom of expression.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent business strategy did Twitter announce to improve profitability?

Partnering with other social media companies

Cutting 9% of its workforce

Increasing user subscription fees

Launching a new advertising platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Twitter firehose primarily used for?

Providing real-time news updates

Selling data to marketers and pollsters

Enhancing user privacy settings

Developing new social media features

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of data included in the Twitter firehose?

User's location

User's email address

User's device information

User's hometown

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What ethical concern is associated with Twitter's data sales?

Data being used to improve user experience

Data being used by law enforcement and governments

Data being used to develop new features

Data being used for targeted advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's stated mandate that conflicts with its data sales?

To maximize shareholder profits

To enable freedom of expression

To provide the best user experience

To become the largest social media platform