Ratings Fumble: Why NFL Viewership Is Down

The transcript discusses the challenges faced by the NFL in maintaining its viewership compared to the World Series, highlighting issues like game quality and the impact of internet streaming. It explores the role of Nielsen in measuring new media channels and the potential lessons the NFL can learn from other sports to avoid decline.

What is one reason mentioned for the NFL's historical dominance in broadcast ratings?

• The NFL has more international games than other sports.

• The NFL has fewer games than other sports.

• The NFL has been airing Thursday night games since 2006.

• The NFL has more star players than other sports.

What is one potential reason for the NFL's declining ratings according to the transcript?

• Poor quality of the games.

• Too many international games.

• Too many advertisements.

• Lack of star players.

How might internet streaming platforms be affecting the NFL's core audience?

• By providing more advertisements.

• By offering free access to all games.

• By reducing the number of games available.

• By creating new channels that are hard to measure.

What is a challenge mentioned in measuring viewership on new platforms?

• Lack of reliable measurement services.

• Limited availability of games online.

• Too many advertisements on new platforms.

• High subscription costs for viewers.

What concern is raised about the future of the NFL?

• It might become more popular than other sports.

• It could follow the decline of sports like boxing and horse racing.

• It will have too many international games.

• It will have too many star players.