Boston Market CEO: We're Up 5% Over Last Year's Record

The video features George Michel, CEO of Boston Market, discussing the company's strategy for the holiday season, particularly around Thanksgiving, which is a peak time for sales. He addresses the impact of the election and economic factors on consumer behavior, the company's approach to regulations and minimum wage, and their focus on health standards. Michel also outlines Boston Market's pricing strategy, product innovation, and expansion plans, including international growth and delivery services.

What was the initial concern for Boston Market regarding Thanksgiving sales?

• Supply chain issues

• Lack of advertising

• Sales were down due to fewer orders

• Increased competition from other restaurants

What factor did George Michel mention as a reason for delayed consumer purchases?

• Poor customer service

• Lack of new menu items

• Uncertainty over the presidential election

• High inflation rates

What is Boston Market's stance on minimum wage changes?

• They are highly concerned about it

• They are more concerned about regulations

• They plan to reduce employee wages

• They support a federal minimum wage increase

How does Boston Market plan to attract customers outside of Thanksgiving?

• By offering discounts and new menu items

• By reducing the number of locations

• By partnering with other restaurant chains

• By increasing advertising spend

What is one of the challenges Boston Market faces in the US market?

• Limited menu options

• High employee turnover

• Lack of available restaurant spaces

• Too many restaurants in the market

Where is Boston Market planning to open new international locations?

• Asia

• Middle East

• South America

• Europe

What delivery method is Boston Market testing for Thanksgiving?

• Partnership with Uber Eats

• FedEx packages on dry ice

• Drone delivery

• In-house delivery service