Southwest CEO Kelly: Top Priority Is Air Traffic Control

Southwest CEO Kelly: Top Priority Is Air Traffic Control

Assessment

Interactive Video

Business, Architecture

University

Hard

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FREE Resource

The transcript discusses Southwest Airlines' $500 million technological overhaul, focusing on improvements in reservation systems and customer experience. It highlights the expansion of international routes, particularly to Cuba, and addresses concerns about market capacity. The need for airport improvements and air traffic control modernization is emphasized, with a focus on efficiency and technology. The transcript also covers Southwest's fuel hedging strategy, explaining its long-term benefits and financial impact.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Southwest Airlines' recent technological changes?

Enhancing in-flight entertainment

Improving the reservation system

Expanding the fleet size

Reducing ticket prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Southwest Airlines view the concerns about market capacity to Cuba?

They agree with the concerns

They are considering new routes

They believe the concerns are unfounded

They plan to reduce flights

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is identified as the top priority for improvement in airport operations?

Reducing airport fees

Modernizing air traffic control systems

Increasing the number of flights

Building more terminals

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge with the current air traffic control system?

High operational costs

Lack of trained personnel

Use of outdated technology

Limited flight routes

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of Southwest Airlines' fuel hedging strategy?

To invest in alternative fuels

To eliminate fuel costs

To stabilize fuel costs

To increase fuel consumption

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Southwest Airlines' fuel bill changed since 2013?

It has fluctuated significantly

It has remained the same

It has decreased by $2 billion

It has increased by $2 billion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What analogy is used to describe the necessity of the hedging program?

Like having a savings account

Like investing in stocks

Like having insurance

Like paying off debt