Georg Jensen Opens New Flagship Madison Avenue Store

York Jensen, a Danish design company, has seen significant growth through partnerships with major retailers and has opened a new flagship store in New York. The store embraces Scandinavian design, appealing to global consumers. The company values its partnerships and is focusing on optimizing its distribution mix, including online expansion. The CEO brings experience from IKEA, emphasizing the importance of being relevant and reaching consumers. York Jensen continues to pursue collaborations with designers and plans further US expansion, while also transitioning from an analog to a digital business model.

What has contributed to York Jensen's double-digit growth?

• Cost-cutting measures

• Aggressive marketing

• Long-term partnerships

• New product lines

Why is the new flagship store in New York significant for York Jensen?

• It's the largest store globally

• It focuses on digital sales

• It embraces Scandinavian design

• It's their first store in the US

How does York Jensen view the role of department store partnerships?

• As a temporary measure

• As a way to reduce costs

• As a minor part of their strategy

• As crucial for global distribution

What is a key focus for York Jensen's online expansion?

• Developing a mobile-first platform

• Limiting online sales to Europe

• Reducing online inventory

• Focusing solely on social media

What is a primary goal for York Jensen's CEO in the first year?

• Expanding into Asia

• Increasing physical store count

• Fostering a unified company culture

• Reducing the workforce