Yahoo's Verizon Deal to Bring Board, Name Changes

Yahoo's Verizon Deal to Bring Board, Name Changes

Assessment

Interactive Video

Business

University

Hard

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The video discusses Yahoo's transition as it plans to sell its operating company to Verizon, leaving behind an investment company with stakes in Alibaba and Yahoo Japan. Marissa Mayer, Yahoo's CEO, is expected to step down from the management of the new investment company. The video analyzes Mayer's tenure, highlighting the challenges she faced in turning Yahoo around, largely due to the company's inability to compete with giants like Google and Facebook. The future of Yahoo, post-acquisition, involves merging with AOL under Verizon, aiming to leverage a large user base and advertising technology to compete in the digital advertising space.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major change is Yahoo undergoing according to the discussion?

Yahoo is launching a new social media platform.

Yahoo is selling its operating company to Verizon.

Yahoo is merging with Alibaba.

Yahoo is acquiring Verizon.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Yahoo's stock performance during Marissa Mayer's tenure?

The performance of Alibaba.

Expansion into new markets.

Increased advertising revenue.

Successful new product launches.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge did Marissa Mayer face in trying to turn Yahoo around?

Regulatory issues in international markets.

Internal management conflicts.

Yahoo's significant lag behind Google and Facebook.

Lack of funding for new projects.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected benefit of Yahoo's integration with AOL?

Immediate increase in stock value.

A reduction in operating costs.

Expansion into the European market.

Access to a larger user base and advanced advertising technology.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is expected to manage the combined Yahoo and AOL entity?

Verizon's CEO

Paul Sweeney

Tim Armstrong

Marissa Mayer