Starboard Letter Urges Yahoo Combination With AOL

Starboard Letter Urges Yahoo Combination With AOL

Assessment

Interactive Video

Business

University

Hard

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Starboard, a hedge fund manager, has urged Yahoo to merge with AOL, citing issues with Yahoo's value and the need for cost-cutting and asset monetization. Verizon's interest in AOL adds urgency to Starboard's push. The potential AOL-Yahoo merger is seen as transformative, focusing on programmatic ad technology, unlike a smaller-scale AOL-Verizon deal. Leadership questions arise, with Tim Armstrong interested in leading the merged entity.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason Starboard is urging Yahoo to merge with AOL?

To increase Yahoo's market share

To address Yahoo's value issues

To compete with Google

To expand Yahoo's product line

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Starboard believe a Yahoo and AOL merger is more logical than a Verizon and AOL deal?

Because AOL is not interested in Verizon

Because Verizon is a smaller company

Because Starboard owns shares in both Yahoo and AOL

Because Verizon is not interested in AOL

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent acquisition did Yahoo make that aligns with the proposed merger's focus?

A social media platform

A mobile app company

Brightroll for $650 million

A cloud computing service

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential benefit of a Yahoo and AOL merger according to the discussion?

Development of new hardware products

Reduction in workforce

Expansion into the European market

Increased focus on programmatic ad technology

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is interested in leading the merged company of Yahoo and AOL?

Marissa Mayer

Tim Armstrong

Alex Sherman

Scarlet Fu