Expedia Wants to Read Your Mind

The video explores Expedia's usability lab in London, where sensors are used to track facial reactions to images, helping to improve the booking experience. The lab uses cat photos for calibration and safari vacation images to gauge emotional responses. Positive and negative reactions are measured to enhance website information display. The data collected aids in understanding user behavior, contributing to Expedia's growth, with revenue tripling from 2005 to 2015 due to increased tech investment.

What is the primary purpose of placing sensors on the subject's face in Expedia's usability lab?

• To track the subject's eye movements

• To record audio responses

• To measure facial reactions to different stimuli

• To monitor the subject's heart rate

Why are cat photos shown to the subject in the usability lab?

• To test the subject's internet speed

• To calibrate the subject's emotional responses

• To entertain the subject

• To distract the subject from the main task

What kind of images did the subject react to in the second section?

• Images of underwater scenes

• Images of cityscapes

• Images of safari vacations

• Images of historical landmarks

How does Expedia use the data collected from the usability lab?

• To train customer service representatives

• To develop new marketing strategies

• To improve website design and user experience

• To create new travel packages

What significant change in Expedia's business is highlighted in the final section?

• A decrease in the number of employees

• A decline in customer satisfaction

• A reduction in marketing expenses

• A tripling of revenue over a decade