How to Set Sustainability Goals

The video discusses the importance of setting business and sustainability goals, emphasizing the concept of a 'North Star' to guide long-term aspirations. It highlights the need for aligning goals across corporate, departmental, and individual levels, ensuring communication and accountability. The backcasting method is recommended for setting high aspirations, fostering innovation, and achieving more than incremental progress.

What is a key difference between traditional goal-setting methods and the approach of some organizations discussed in the video?

• Some organizations do not set any goals at all.

• Traditional methods focus on short-term goals only.

• Traditional methods do not involve any planning.

• Some organizations set goals only if they are sure they can achieve them.

Why is it important to align departmental goals with corporate sustainability goals?

• To ensure departments operate independently.

• To increase departmental autonomy.

• To reduce the workload of individual employees.

• To support the overall corporate sustainability objectives.

What is a potential risk of not communicating progress towards sustainability goals?

• Goals may become outdated.

• Goals may be perceived as mere trends.

• Goals may be too ambitious.

• Goals may be too specific.

What is the backcasting method as described in the video?

• Setting goals without any specific timeline.

• Focusing only on short-term goals.

• Starting with a long-term vision and working backward to set goals.

• Setting goals based on past achievements.

How can setting high aspirations benefit an organization?

• It fosters innovation and engagement.

• It reduces the need for accountability.

• It simplifies the goal-setting process.

• It ensures immediate success.