Inspire Consumers through Sustainability Marketing

The video emphasizes the importance of presenting sustainability in a positive and engaging manner. It highlights how companies like IBM and IKEA have successfully integrated sustainability into their marketing strategies, making it appealing and easy to understand. The video also discusses Nike's journey from facing criticism over labor practices to becoming a leader in sustainability by being transparent and setting higher standards. The key message is to make sustainability cool and impactful, encouraging consumers to feel good about their choices.

What is the key message suggested for marketing sustainability effectively?

• Focus on the negative impacts of not being sustainable.

• Highlight the fun and positive aspects of sustainability.

• Emphasize the cost savings of sustainable products.

• Discuss the technical details of sustainability.

Which company is known for its 'smarter cities' campaign that integrates sustainability?

• Microsoft

• IBM

• Apple

• Google

How does IKEA present its sustainability efforts?

• Through celebrity endorsements.

• By focusing solely on cost savings.

• Through detailed technical reports.

• By using a cartoonish and fun approach.

What was Nike's response to the controversy over its labor practices?

• They shifted production to another country.

• They admitted mistakes and set higher standards.

• They denied any wrongdoing.

• They ignored the criticism.

Which generation associates Nike with sweatshop labor?

• Baby Boomers

• Gen X

• Gen Y

• Gen Z