Nexon's CEO Says His Franchises Keep Getting Stronger

The video discusses the strength and longevity of game franchises like Dungeon Fighter and Maple Story, highlighting their success compared to other franchises such as Star Wars. It explores lessons learned from the revival of franchises like Pokémon Go and Super Mario, emphasizing the importance of quality and differentiation. The video also analyzes market performance in regions like China and discusses business models, focusing on long-term community building and expansion strategies in North America.

What is highlighted as a key factor in the success of Dungeon Fighter?

• Its short-term popularity

• Its strong marketing campaigns

• Its longevity and consistent growth

• Its celebrity endorsements

What lesson is drawn from the TV industry's evolution in the context of gaming?

• The focus on celebrity partnerships

• The need for constant rebranding

• The importance of quick monetization

• The value of creating strong, differentiated franchises

Which region is noted for significant growth in the gaming market?

• China

• Europe

• North America

• Australia

What is a potential benefit of the free-to-play business model?

• Long-term player retention

• Guaranteed success

• Minimal development costs

• Immediate high revenue

What is the company's approach to expanding in North America?

• Focusing on short-term profits

• Building long-term communities

• Acquiring as many companies as possible

• Relying on traditional marketing

What is the company looking for in potential partners?

• Large existing user base

• Experience in traditional marketing

• Ability to push creative boundaries

• Focus on short-term gains

What is considered the most powerful idea in the video games business according to the company?

• Short-term monetization

• Building a community over time

• Celebrity endorsements

• Aggressive marketing strategies