Anta Sports Posts Record Net Profits for 2016

Anta Sports Posts Record Net Profits for 2016

Assessment

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Business

University

Hard

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The transcript discusses the company's financial success, highlighting record revenue and profit growth since its IPO. It emphasizes the importance of brand building through sponsorships, particularly with the Chinese Olympic Committee. The company is focused on expanding its brand portfolio through acquisitions and joint ventures, aiming to cover various market segments in China. Investments in technology and international design talent are also key strategies to enhance product offerings and capitalize on increasing consumer spending power.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the growth in net profit reported by the company?

30%

25%

17%

10%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's budget for advertising and promotion as a percentage of revenue?

10%

12%

14%

16%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which recent joint venture did the company sign?

American company

Korean company

Japanese company

Indian company

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's ultimate goal in the sportswear market in China?

To become the largest sportswear company

To become the most innovative sportswear company

To become the most affordable sportswear company

To become the most sustainable sportswear company

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What approach is the company using to cover different segments of the market?

Wholesale approach

Direct-to-consumer approach

Multi-brand, omni-channel approach

Single-brand approach