BMW CEO Sees Product Lineup Strengthening in Mid-2017

The transcript discusses BMW's market position, emphasizing their leadership in technology and innovation. It covers their model range, including new releases and customer segments. The focus then shifts to BMW's electric vehicle strategy, highlighting past successes and future plans. The discussion also includes hybrid models and the technology transformation from the BMW i brand to performance models. Finally, the transcript explores BMW's investment in autonomous vehicles, emphasizing consumer benefits and future developments.

What criteria does BMW consider important for maintaining its number one spot in the automotive market?

• Advertising budget

• Number of models offered

• Technology leadership and innovation

• Only sales numbers

How many electric vehicles did BMW aim to sell in 2017?

• 50,000

• 75,000

• 100,000

• 150,000

Which upcoming BMW model is expected to offer autonomous driving features?

• BMW Mini Countryman

• BMW INEX

• BMW I8 Roadster

• BMW X5

What is one of the benefits of autonomous vehicles according to BMW?

• Increased fuel efficiency

• Faster travel times

• Reduced car prices

• Enhanced driving comfort and safety

What choice does BMW offer drivers in their autonomous vehicles?

• Different color options

• Choice between autonomous and manual driving

• Multiple engine types

• Various seating arrangements