BMW's Robertson Says Electric Cars Are Long-Term Trend

The video discusses BMW's push towards electrification following the German diesel crisis, highlighting the introduction of electric models like the I3 and I8. It covers BMW's sales targets, strategy for electric powertrains, and maintaining margins. The role of diesel engines in the market is examined, noting their continued importance in Europe and Asia. The transition to electric powertrains is explored, including investment and cost strategies. Finally, BMW's unique strategy and differentiation from other German automakers are discussed.

What milestone did BMW achieve in terms of electric vehicle sales?

• They stopped producing diesel vehicles.

• They introduced 5 new electric models.

• They sold 50,000 electric vehicles in one year.

• They reached 100,000 electric vehicle sales in one year.

What is BMW's financial guidance range for margins?

• 10% to 12%

• 12% to 15%

• 8% to 10%

• 5% to 7%

Why are diesel engines still important for BMW?

• They are cheaper to produce.

• They have a longer lifespan.

• They are popular in larger cars and certain markets.

• They require less maintenance.

How does BMW manage the transition from diesel to electric powertrains?

• By focusing only on hybrid models.

• By maintaining flexible production lines for both types.

• By outsourcing electric engine production.

• By stopping diesel engine production entirely.

What distinguishes BMW's strategy from other German automakers?

• They have the largest market share in Europe.

• They have a robust company culture and clear objectives.

• They focus solely on electric vehicles.

• They produce only luxury vehicles.