Puma CEO Says Women’s Line Has Great Momentum

The video discusses Puma's strong consumer momentum, particularly in women's fashion, and its market growth in China, the US, and Europe. It highlights the merging of fashion and sports, and Puma's role in this trend. The video also addresses a sponsorship incident involving Dortmund and Nike, and Puma's potential plans to re-enter US sports sponsorships. Finally, it touches on the current state of sponsorship rules and market dynamics.

What is one of the key trends mentioned in Puma's market strategy?

• Reduction in marketing efforts

• Decline in sportswear sales

• Merging of lifestyle, fashion, and sports

• Focus on men's sportswear

Which market is identified as the fastest-growing for Puma?

• Europe

• United States

• China

• Australia

What was the issue involving Pierre Emerick Aubameyang and Nike?

• He refused to wear Puma shoes

• He wore Nike logos during Dortmund matches

• He criticized Puma publicly

• He signed a contract with Adidas

What is Puma's stance on reviewing sponsorship rules?

• They plan to exit the sponsorship market

• They want stricter rules

• They believe the current rules are sufficient

• They are indifferent to the rules

Which American sports is Puma considering re-entering?

• Soccer and tennis

• Golf and swimming

• Cricket and rugby

• Basketball and American football