Melco Resort's Ho Makes the Case for a Recovery in Macau

Melco Resort's Ho Makes the Case for a Recovery in Macau

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the recovery of the gambling industry after a crackdown focused on anti-corruption, which affected luxury sectors like gaming. The return of gamblers, particularly the middle class and wealthy individuals, is driving growth. The VIP market is growing but not expected to outpace the mass market. Melco Resorts focuses on the middle class and expects revenue growth in Macau. Marketing in China is challenging due to legal restrictions, so non-gaming attractions are emphasized. Melco is investing in Macau, with new developments like the City of Dreams and Studio City.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary focus of the crackdown that affected the gambling industry in Macau?

Tax evasion

Tourism restrictions

Anti-corruption and anti-extravagance

Gaming regulations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Melco Resorts differentiate itself in the market?

By focusing solely on VIP clients

By offering the lowest prices

By targeting the middle class with luxury offerings

By focusing on high-end luxury gaming

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected revenue growth for Macau in the foreseeable future?

Over 20%

Negative growth

High single digits or low double digits

Low single digits

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy does Melco Resorts use to market in China despite restrictions?

Focusing on gaming advertisements

Highlighting non-gaming attractions

Offering discounts on gaming

Partnering with local casinos

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What iconic project is Melco Resorts completing in Macau?

A theme park

A new casino

A billion-dollar hotel designed by Dame Zaha Hadid

A luxury shopping mall