Disney's Iger Says Shanghai Resort Close to Breaking Even

Disney's Iger Says Shanghai Resort Close to Breaking Even

Assessment

Interactive Video

Business

University

Hard

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The video discusses the first-year achievements of a theme park, highlighting strong visitor numbers and word-of-mouth promotion. It details the park's expansion plans, including the development of Toy Story land. Financially, the park has achieved a break-even point, a rare feat for new theme parks. Challenges in understanding local customer preferences for food and merchandise are noted, but overall, the business is healthy and poised for growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in the theme park's success during its first year?

Celebrity endorsements

Discounted ticket prices

Strong word of mouth

Aggressive marketing campaigns

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of visitors came from outside the Shanghai region?

60%

50%

30%

40%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new attraction is planned to open next year as part of the park's expansion?

Star Wars Galaxy

Marvel Land

Pirates of the Caribbean

Toy Story Land

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial milestone did the theme park achieve in its first year?

Exceeded revenue expectations

Broke even

Reduced operational costs

Increased ticket prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge did the park face regarding food and merchandise?

High production costs

Supply chain issues

Lack of variety

Understanding local preferences