The Winners and Losers of the TV Streaming Wars

The video discusses the ongoing shift towards digital TV and the rise of new players like Facebook, Buzzfeed, and Vice in producing online shows. It highlights Vice's success in attracting advertisers through innovative marketing strategies and reaching millennials. The video also examines the impact of cord-cutting on cable TV, noting that while some cable networks struggle, others are adapting by investing in digital content. The importance of video for engagement and growth in digital media is emphasized.

Which of the following companies is NOT mentioned as producing digital shows?

• Facebook

• Buzzfeed

• Netflix

• Fusion Media Group

What is the primary reason companies are focusing on video content?

• To reduce costs

• To increase engagement

• To improve technology

• To expand globally

What unique audience does Vice successfully reach with its advertising strategy?

• Generation Z

• Generation X

• Millennials

• Baby Boomers

What is a key factor contributing to cord-cutting among millennials?

• High subscription costs

• Password sharing

• Lack of content

• Poor customer service

Which type of media is likely to struggle without video content?

• Radio stations

• Websites

• Podcasts

• Print media