Dish Network Gets Into the Video-Streaming Game

Dish Network Gets Into the Video-Streaming Game

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The video discusses the introduction of Sling TV by Dish Network, led by CEO Joe Clayton, at CES. It highlights the challenges faced by traditional media bundles as companies like HBO and CBS move to direct consumer models. Dish's new skinny cable TV package targets millennials, offering fewer channels at a lower price, with ESPN as a key anchor. The discussion explores consumer behavior, including cord cutters and cord nevers, and the implications for cable operators who rely on bundled services. The video concludes with the potential impact on cable companies and their strategies to retain subscribers.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the introduction of a skinny cable TV package reflect the changing preferences of millennials?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main concerns investors have regarding the new skinny cable TV package offered by Dish?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does ESPN play in the success of Dish's new pay TV offering?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are traditional cable companies at risk due to the shift towards streaming services?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the term 'triple play' in the context of cable services, and why do younger customers find it confusing?

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