Murdoch: TV Needs to Respond 'Hard and Fast to Netflix
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Business, Performing Arts
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What major change in consumer behavior is discussed in the first section?
Increased reliance on cable TV packages
Return to traditional TV viewing
Shift towards a la carte pricing and streaming services
Preference for satellite packages
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which companies are mentioned as launching streaming services similar to Netflix?
HBO and CBS
Disney and ESPN
NBC and ABC
Fox and CNN
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Rupert Murdoch's stance on the industry's need to adapt?
He believes the current model is sufficient
He advocates for embracing new distribution models
He is indifferent to the changes
He thinks the industry should resist change
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge for media companies in adopting new models?
Lack of consumer interest
The success of existing distribution systems
Government regulations
Insufficient technology
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What example is given to illustrate the financial impact of changing consumer behavior?
Increase in cable subscriptions
Growth in satellite TV packages
Loss of video subscribers by Time Warner Cable
Rise in DVD sales
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