Cable-Cutting Consumers Force Media Outlets Online

Cable-Cutting Consumers Force Media Outlets Online

Assessment

Interactive Video

Business, Architecture, Social Studies, Performing Arts

University

Hard

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The video discusses the shift of major networks like CBS and HBO to online content, driven by consumer demand for more flexible viewing options. It explores how cable companies are adapting by offering Internet services and maintaining bundled packages. The potential impact of FCC regulation on cable companies is considered, with an expectation of minimal change. The video also analyzes media stocks, highlighting the strength of TV networks and the challenges in advertising revenue.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the Internet in the context of cable companies and media consumption?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might the advertising landscape be changing for TV networks?

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