Disney to Go Over the Top With Direct to Consumer Service

Disney is expanding its digital presence by launching over-the-top (OTT) services for ESPN and a new Disney-branded streaming service. This move aims to counteract subscriber losses and shift from third-party platforms like Netflix to direct consumer engagement. BamTech, a key player in this strategy, will facilitate the streaming of sports content, although the NFL is notably absent. The initiative is seen as a significant step for Disney, addressing investor expectations and positioning the company in the competitive digital streaming market.

What is the primary focus of Disney's 'over the top' strategy?

• Acquiring new movie studios

• Enhancing its streaming services

• Expanding its theme parks

• Launching a new sports channel

Which company did Disney partner with to enhance its streaming capabilities?

• Amazon

• BamTech

• Hulu

• Netflix

What significant change is Disney making to its movie distribution strategy?

• Releasing movies exclusively in theaters

• Moving from Netflix to its own platform

• Offering movies for free on YouTube

• Partnering with Amazon Prime

When is Disney planning to launch its direct-to-consumer streaming service?

• 2021

• 2020

• 2018

• 2019

Which major sports league is not included in the ESPN streaming app?

• NBA

• NFL

• NHL

• MLB