The Winners and Losers of the TV Streaming Wars

The Winners and Losers of the TV Streaming Wars

Assessment

Interactive Video

Business, Architecture

University

Hard

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Quizizz Content

FREE Resource

The video discusses the ongoing shift towards digital TV and the rise of new players like Facebook, Buzzfeed, and Vice in producing online shows. It highlights Vice's success in attracting advertisers through innovative marketing strategies and reaching millennials. The video also examines the impact of cord-cutting on cable TV, noting that while some cable networks struggle, others are adapting by investing in digital content. The importance of video for engagement and growth in digital media is emphasized.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors are contributing to the shift towards digital video content?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does engagement play in the success of digital video content?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Vice Media differentiating itself in the advertising market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are millennials influencing the trend of cord-cutting?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do traditional cable networks face in the current media landscape?

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