Sling TV CEO: We're Excited About the Launch of Mi Box

Sling TV CEO: We're Excited About the Launch of Mi Box

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses Xiaomi's entry into the US market with the MI Box, highlighting its partnership with Google and Sling TV. It emphasizes the innovation strategy of offering cutting-edge technology at low margins. The MI Box integrates Sling TV, allowing users to access live TV without a cable subscription. The discussion also covers live streaming trends in China and the US, the evolution of the pay TV market, and Xiaomi's retail strategy, including a partnership with Walmart.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's mantra regarding their business approach?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the MI box enhance the user experience with Sling TV?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is live streaming in China different from that in the US?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are influencing the pay TV market in the US?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the company plan to disrupt the current market?

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