Turner CEO Martin on Refinery29 Investment
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Turner Chairman and CEO John Martin discusses the company's strategic investment in Refinery 29, highlighting the focus on reaching millennial audiences and enhancing monetization. The partnership aims to leverage Turner's scale and cross-promotion capabilities. Martin also addresses the dynamic media landscape, including investments in distribution technologies like I Stream Planet. He acknowledges challenges in the basic cable business, such as cord-cutting, and suggests innovation through smaller, more affordable channel bundles to retain subscribers.
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3 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What transformation is happening within Turner's company currently?
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2.
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3 mins • 1 pt
What is the potential impact of smaller bundles on consumer behavior?
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3.
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How does Turner view its relationship with traditional cable providers?
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