Starbucks CFO Sees Most Growth in Mornings and Mobile

The video discusses the company's focus on the morning day part, highlighting the success of mobile ordering and the improvements made to enhance throughput and training. It identifies three main growth areas: digital investments, particularly in mobile ordering and customer engagement; expansion in China, which is the fastest-growing market; and food, with a focus on lunch opportunities. The company is not reliant on tax reform for growth, as it has sufficient capital and earnings to invest in these areas, prioritizing digital and China for their significant payback potential.

What has been a key focus for the company in the morning day part?

• Expanding store locations

• Reducing store hours

• Enhancing mobile order and pay

• Introducing new coffee flavors

Which market is identified as the fastest growing for the company?

• Germany

• China

• Brazil

• India

What is the company's approach to digital investments?

• Focusing only on social media presence

• Avoiding digital investments altogether

• Investing heavily due to significant growth potential

• Minimal investment due to low returns

What new food initiative is being tested in Chicago?

• A new coffee blend

• A fresh food concept called Mikado Mercado

• A dessert-only menu

• A breakfast-only menu

How does the company view its reliance on tax reform for growth?

• Highly dependent on tax reform

• Not reliant on tax reform

• Partially reliant on tax reform

• Completely unaffected by tax policies