Lavazza on Growing Brand Recognition Abroad

The video discusses strategies for growing market share and brand recognition, emphasizing the importance of sponsoring major events like tennis championships. It highlights the need for acquisitions to achieve revenue goals, with a focus on key markets such as North America and Europe. The impact of geopolitical factors on business operations is also considered, stressing the importance of adapting to global economic and political changes.

What strategy does the company use to enhance its brand recognition internationally?

• Sponsoring major tennis events

• Increasing advertising budget

• Opening new stores

• Launching new products

Why are acquisitions important for the company?

• To reduce operational costs

• To achieve a revenue target of €2 billion

• To enter new industries

• To improve customer service

Which markets are prioritized for the company's strategic acquisitions?

• South America and Middle East

• North America and Europe

• Central America and Eastern Europe

• Asia and Africa

How does the company view global economic and political scenarios?

• As reasons to halt all investments

• As potential challenges to growth

• As irrelevant to their operations

• As opportunities for expansion

What is the company's approach to dealing with international political instability?

• Avoiding international markets

• Reducing workforce

• Focusing only on domestic growth

• Continuing to grow despite challenges