Former Twitter CEO Costolo Says Snap Faces Challenges

The transcript discusses Evan's role as a leading consumer product thinker in the digital space, highlighting his innovations like Snapchat Stories and Spectacles. It outlines the challenges faced by companies in the digital advertising space, particularly against giants like Facebook, which have significant scale and resources. Despite these challenges, Evan's ability to innovate and provide unique consumer insights remains a competitive advantage. However, the threat of fast-following competitors like Facebook, which can replicate features and offer them to a larger audience, poses a significant challenge.

What are some of the innovative products mentioned that Evan has contributed to?

• SNAP stories, spectacles, and geofilters

• Facebook Messenger, WhatsApp, and Instagram

• Google Glass and Twitter

• LinkedIn and Pinterest

What is one of the main challenges for companies in the consumer digital advertising space?

• Facebook's dominance in scale and advertising tools

• Limited access to technology

• Lack of innovative products

• High production costs

How does Facebook's strategy affect smaller competitors in the advertising space?

• By focusing on offline advertising

• By offering cheaper advertising rates

• By reducing the number of advertisers

• By copying features and leveraging a larger audience

What is a significant challenge mentioned regarding international growth?

• Lack of consumer interest

• Negligible growth and feature copying by Facebook

• High international tariffs

• Limited internet access

What advantage does Evan have in the competitive digital space?

• Remarkable consumer product thinking and innovation

• Access to unlimited resources

• A large team of developers

• Exclusive partnerships with major tech companies