How AMC Networks Competes With Netflix and Amazon

How AMC Networks Competes With Netflix and Amazon

Assessment

Interactive Video

Business, Architecture, Performing Arts, Life Skills

University

Hard

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The transcript discusses AMC's success with hit shows like Mad Men and Breaking Bad, emphasizing the importance of talent and creative vision. AMC President Charlie Collier explains the network's strategy in competing with streaming services, managing programming budgets, and taking creative risks. The discussion also covers AMC's approach to cord cutting, skinny bundles, and the launch of AMC Premiere, a direct-to-consumer service. Collier highlights the importance of understanding the audience and betting on talent to find the next big hit.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is AMC's primary focus when competing with streaming services like Netflix and Amazon?

Spending more money on shows

Reducing production costs

Increasing the number of shows produced

Nurturing relationships with talented creators

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does AMC approach its programming strategy?

By producing as many shows as possible

By reducing production budgets

By focusing on fewer, high-quality shows

By targeting mainstream audiences

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is AMC's strategy for dealing with cord cutting?

Partnering with more streaming services

Offering more channels

Providing value to pay TV operators

Reducing subscription costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is AMC Premiere?

A partnership with Netflix

A new TV show

A commercial-free version of AMC

A new streaming service

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does AMC plan to find its next big hit?

By conducting audience surveys

By copying successful shows from other networks

By betting on great talent and nurturing creative risks

By increasing marketing efforts