CBS CEO Les Moonves Says Broadcast TV Isn't Dead

The video discusses Viacom's decision to split from CBS, initially thought to be a slow-growing company, but later proved otherwise. It covers the impact of cord cutting and the introduction of skinny bundles, as well as CBS's strategy with CBS All Access. The challenges posed by streaming giants like Netflix and Amazon are highlighted, emphasizing the need for competitive content production. Despite the rise of streaming, traditional broadcasting remains relevant for reaching large audiences.

What were the reasons behind Viacom's decision to split the companies?

How did CBS's market position change over time according to the speaker?

In what ways has CBS adapted to the changes in viewer preferences?

What challenges does CBS face in the current streaming landscape?

What is the significance of broadcast television in reaching large audiences?