Viacom CEO Bakish on CBS Merger, Cost Savings, Streaming

The transcript discusses the merger between Viacom and CBS, highlighting the strategic benefits and growth potential of the combined entity. It addresses shareholder concerns, outlines a three-part growth strategy, and emphasizes the importance of cost savings and synergies. Leadership roles and cultural integration are also discussed, along with content and streaming strategies. The potential for mobile growth and future acquisitions is explored, emphasizing the financial strength of the new company.

What was the main goal of the Viacom and CBS merger?

• To create a leading global multiplatform premium content company

• To reduce the number of employees

• To focus solely on traditional broadcasting

• To eliminate competition in the market

What is a key component of the post-merger growth strategy?

• Focusing only on print media

• Building a significant direct-to-consumer business

• Reducing the number of streaming services

• Expanding into the automotive industry

Who is expected to play a significant role in the leadership of the combined company?

• An entirely new management team

• A board of directors from a rival company

• Shari Redstone as the chairman

• A new CEO from outside the company

How does the merger aim to address the issue of company silos?

• By eliminating all existing departments

• By keeping Viacom and CBS completely separate

• By focusing only on international markets

• By creating one unified ViacomCBS

What is one of the strategic priorities for the merged company?

• To exit the digital market

• To reduce the number of global brands

• To expand content production and streaming services

• To focus solely on cable television

What financial advantage does the merger provide?

• A decrease in overall revenue

• A stronger position for potential acquisitions

• A reduction in cash flow

• A focus on short-term profits

What is the intended financial status of the merged company?

• To focus on reducing revenue

• To remain a small-scale operation

• To eliminate all debt

• To achieve investment-grade status