CBS and Viacom Should Merge, BTIG Analyst Greenfield Says

The transcript discusses the pressures on the media industry leading to mergers, such as Disney acquiring Fox and Time Warner merging with AT&T. It highlights the potential merger between Viacom and CBS, emphasizing the strategic benefits of combining their assets to achieve greater scale. Despite market challenges, the merger is seen as a logical step to compete with larger companies. The discussion also covers CBS's need for increased scale to secure sports content rights and the potential for shared resources to create value. However, the merger alone won't solve all problems, and further growth or acquisitions may be necessary.

In what ways could a merger between CBS and Viacom create value?

What does the speaker suggest about the future of CBS and Viacom after a potential merger?