What Would CBS Get Out of a Merger With Viacom?

What was one of the main reasons for the delay in the Viacom and CBS merger?

• CBS's financial instability

• Lack of investor interest

• A legal battle and changes in Viacom's leadership

• Shari Redstone's lack of interest

Why are Viacom investors particularly interested in the merger with CBS?

• CBS has a successful network and premium channel

• Viacom plans to sell its movie studio

• CBS has a strong cable channel lineup

• Viacom wants to expand into radio broadcasting

What is one of the challenges Les Moonves might face if the merger happens?

• Reducing CBS's advertising costs

• Managing a new radio division

• Turning around Viacom's struggling cable channels

• Expanding CBS's sports coverage

What has been a known desire of Les Moonves in Hollywood?

• Starting a music label

• Launching a new TV network

• Opening a theme park

• Owning a movie studio

What is a concern for CBS shareholders regarding the merger?

• Closure of CBS's news division

• Loss of CBS's sports broadcasting rights

• Dilution of CBS ownership value

• Increase in advertising costs